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Pauline Sushko
Pauline Sushko

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Published in GEM Academy

·Apr 28

Drive Conversions with Enhanced UI/UX Design

As an eCommerce business owner, you want your customers to have the ability to easily navigate your website and hopefully make a final purchase. …

Ui Ux Design

3 min read

Drive Conversions with Enhanced UI/UX Design
Drive Conversions with Enhanced UI/UX Design

Published in GEM Academy

·Apr 26

Can Small Businesses Benefit From Blockchain?

All over business news these days are headlines about the blockchain and cryptocurrency. The attention to the subject prompts a persistent question: can small businesses benefit from the blockchain? The answer is yes. And, according to an article from the U.S. Chamber of Commerce, 2022 has become the year when…

Blockchain Technology

4 min read

Can Small Businesses Benefit From Blockchain?
Can Small Businesses Benefit From Blockchain?

Published in GEM Academy

·Apr 25

Global M&A Trends: Poised For A Record Year

Why a Global M&A Boom, and Why Now? As the world emerges from the global pandemic and an unprecedented disruption of business, mergers and acquisitions activity has been robust. Companies and investors have been on an unprecedented shopping spree throughout 2021. …

Mergers And Acquisitions

4 min read

Global M&A Trends: Poised For A Record Year
Global M&A Trends: Poised For A Record Year

Published in GEM Academy

·Apr 22

Do What It Takes To Be Relevant!

Greater economic turmoil over the past couple of months has led to a certain amount of uncertainty and potential change in purchase habits as we continue to live through COVID-19 for the foreseeable future. Strong brands make a significant investment in brand standards implemented across their enterprises and suppliers and…

Relevance

3 min read

Do What It Takes To Be Relevant!
Do What It Takes To Be Relevant!

Published in GEM Academy

·Apr 21

Will Investors Put Money Into a Small Service Company? NO.

Many investors and startups and solopreneurs are asking me — will or should the investors put money into a predominantly services company or a one-person shop? …

Investors

2 min read

Will Investors Put Money Into a Small Service Company? NO.
Will Investors Put Money Into a Small Service Company? NO.

Published in GEM Academy

·Apr 20

Why ABM Cross-Functional Buy-In Is Critical for Quality Lead Generation

Many companies use a disjointed, shotgun approach for delivering marketing communications messages, and digital marketing and rarely is sales engaged and/or considered. Communications such as print ads, email marketing and PPC banner ads, and other content may appear to be coming from different companies, even though the messages may or…

Account Based Marketing

5 min read

Why ABM Cross-Functional Buy-In Is Critical for Quality Lead Generation
Why ABM Cross-Functional Buy-In Is Critical for Quality Lead Generation

Published in GEM Academy

·Apr 20

Will Visuals Still Be Important for B2B Marketing in 2022?

There are dozens of techniques and ways known to make sure your business is on top of the game. New innovative methods appear every year, and we always strive to test them out as soon as possible. …

Marketing Strategies

5 min read

Will Visuals Still Be Important for B2B Marketing in 2022?
Will Visuals Still Be Important for B2B Marketing in 2022?
Pauline Sushko

Pauline Sushko

Head of Creative, UI/UX Designer

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